Archive | October, 2010


26 Oct

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Glamorous, Glamorous!

Seems like Felix & Mabel’s gorgeous Spring Summer collection is hitting the right note with the fashionable ladies of Adelaide.

Style and socialising website Glam Adelaide featured Felix & Mabel as the perfect label to don for Spring Racing Carnival.

I know I will be! For Melbourne Cup I’ll be pairing the elegant Ada dress (pictured below) with a gorgeous pair of green snake skin pumps from LK Bennett that I bought in London a couple of months ago.

Now to find the perfect hat or fascinator….

Felix & Mabel is available in South Australia exclusively from Loca Bella, 65a Dulwich Avenue, Dulwich.


Finding that Niche

18 Oct

Adelaide Personal Trainer Rachael McCormack, Rachel Mcormack, Rach Mccormack Rachael Mcormack

From carrot sticks to circuit classes, this week I need to talk about my personal trainer.

She’s another business woman who has identified a niche market and totally tailored her business to it. Rachael McCormack only trains people between 8am and 6pm which is exactly the opposite of most trainers who work the hours the rest of us don’t. How does she do this? She only targets stay at home mums. Of course other people with flexible working hours use her too, like me, but the majority are mums who bring their kids along to training.

Because Rach knows most of this market aren’t working she’s worked out a pricing structure that shares the costs across a group. It’s only $13 for an hour session!

But with such a limited operating budget Rachel needs to be really smart about how she markets her business. Facebook is perfect for marketing Rachael’s Personal Training for a few reasons:

• It reaches busy mums who keep in contact with their friends here more than offline

• People trust their friends who recommend Rachael’s page

• It means Rachael can network with fans and their friends virtually when it suits her

• Rachael can “push” information to her fans

• This information then has a viral element. When people comment on it, the info appears on their news feeds for their friends to view

• It pushes lots of traffic to her website

• In turn this improves her search engine rankings

• Best of all, it’s free

This all works as long as Rachael’s Personal Training page is engaging and real. To achieve this she uses real photos of her classes and fitness tips that work for busy mums. Check it out at Rachael’s Personal Training Facebook Page.

Fashion Forward

7 Oct

Kim Spirdonoff designes australian fashion label felix and mabel featrued in SA Life magazine

This piece on the talented Miss Kim Spirdonoff and her label Felix & Mabel was featured in Adelaide’s favourite magazine, SA Life.

The editorial staff have been raving about her winter range saying, “We all loved the designs so much, it’s refreshing to see a young designer producing elegant clothing. She’s a talented young woman indeed”.

We heart Felix & Mabel.

xx PMP

Get Puffed

6 Oct


The Advertiser Adelaide Rachael McCormack Rachael's Personal Training

I love this photo! It was featured in The Advertiser, Adelaide last week and shows Rachael from Rachael’s Personal Training with some of her mums & bubs clients.

xx PMP

Trend Spotters

4 Oct

MasterChef Fun Food Focus Proven Marketing

Last week I talked about my everlasting love for Masterchef. Well, a strange thing happened this week… I got a new client who stages Masterchef style events.

Weird huh? Some people call it coincidence and others fate. My old business coach used to call it the “reticular activation system”; a part of your brain that notices things you’re tuned into.

Whatever the reason, I’m glad they’re my client now! They have a huge opportunity to leverage a really popular trend at the moment.

People love Masterchef and this client of mine, Fun.Food.Focus, gives people the opportunity to be a Masterchef for a day. They teach you how to create a Thai banquet, Moroccan feast or the most amazing chocolate confections.

I’m quite jealous. I’d really like to do it, but not working for a big corporate anymore I don’t get to do those things. Maybe I’ll just have to do it as a birthday party!

Discovering new clients like this always excites me that people have found a new market niche, especially when it ties into the zeitgeist so well. Plus it makes life so much more interesting to market a product or service that truly offers something different and interesting to consumers.

They’ve also tapped into the Junior Masterchef trend with kids’ birthday parties and school holiday events. I think this is such a brilliant idea, as it teaches kids about healthy foods and how to prepare them. I know some media outlets (bitter Channel 7’s Today Tonight for one) diss Junior Masterchef for teaching kids to use too much butter and fat, but at least it’s fresh and unprocessed.

Puff Piece

1 Oct

I couldn’t resist – I just had to share this video of Felix & Mabel’s designer Kim Spirdonoff making her video debut!

This featured on In Daily, the daily online edition of Adelaide’s Independent Weekly.

xx PMP